There have been many partnerships appearing over the past few months, with the possibility of online gambling being permitted in some form or other within the US. William Hill have joined forces with WHS, Bwin.Party with MGM Resorts International, Boyd Gaming and UAIC in preparation for the US online gambling market.
Latest on the new alliance front comes from Global Cash Access Holdings Inc. operator of casino ATMs and casino cash advance and credit products and Live Gamer a leading independent wallet, analytics and media supplier in social gaming.
By Steve Green
Tue, Aug 7, 2012 (6 p.m.)
Las Vegas-based casino industry supplier Global Cash Access Holdings Inc. on Tuesday announced an alliance in the fast-growing social media and online gambling sector.
The company, best known for operating ATMs in casinos and providing casino cash advance and credit products, said it signed a letter of intent to create the alliance with Live Gamer, which GCA calls a ?leading independent wallet, analytics and media supplier for the social gaming space worldwide.?
Live Gamer calls itself ?the world?s first combined e-commerce and advertising platform.? It is based in New York and has deals with big players like Facebook, Electronic Arts and Sony Online Entertainment. One of its arrangements, for instance, is to provide Facebook credits. As a ?wallet? provider, it enables customers to spend real money on social and entertainment Internet sites.
Terms weren?t immediately disclosed and it wasn?t specified exactly what each company will do for each other and the alliance.
But during a conference call with securities analysts, Global Cash Access CEO Scott Betts said the arrangement is aimed at helping GCA prepare for the fast-approaching period when real-money Internet poker will launch in Nevada and other states, if not nationwide.
GCA is positioning itself to provide cash services to Internet gambling sites just as it provides such services in brick-and-mortar casinos.
?I?m very excited about our capability? in the sector, Betts said.
He added, however, that there remain uncertainties about the timing and extent of Internet gambling once it?s launched in the states or nationwide.
?We don?t know where Internet wagering is going to go. And we don?t know who the players will be long term,? he said. ?Will players in the social gaming space move into the wagering space? It could happen. If it does, these guys (Live Gamer) have a tremendous customer portfolio.?
Click Here to read the full story at vegasinc.com
New developments have been appearing right across the gambling space recently, Gamesys have launched their all new Bingo and Slots app for facebook which will allow players to play for real and win cash.
Many online gaming companies have been expressing interest in the social side of things, bwin.party have set aside $50 million to invest in social games and their are many more socially interested parties.
So you can understand GCA and Live Gamer wanting to partner up to cover all possible gambling bases!
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