RingCentral Woos Customers with Business SMS Service

RingCentral, an award-winning cloud-based internet telephone provider, is now touting itself as the most complete unified communications service for small businesses with the recent introduction of its business-class SMS solution. The new feature will be brought to customers in early 2013 as part of the RingCentral Office suite, ZDNet reports.

A lot of businesses today face the everyday challenge of getting in touch with customers and employees who don?t want to pick up the phone. The San Mateo, CA-based phone service company immediately realized this need and embarked on investing a ton of money for research and development in order to come up with an SMS function that would complement its integral voice calling, voice messaging, and internet faxing features for enterprises of many sizes.

In a VentureBeat article, RingCentral?s director for product marketing Matt McGinnis stressed out that texting for work provides more efficiency, flexibility, and empowerment. ?You can really leverage your business number to improve customer contact, colleague collaboration, etc.? he says. Indeed, many people today prefer exchanging SMS messages rather than talking on the phone, playing voice messages, or skimming through countless fax documents, because this kind of messaging is a lot faster (real-time), less intrusive, and less time-consuming.

In business communication, more options mean greater efficiency. On top of calling, creating and sending voice messages, and transmitting internet fax, RingCentral Office users can now reach customers through SMS or communicate with employees via text, so there?s really no reason or excuse for someone to ?disconnect? or ?unplug? from important professional communiqu?. Additionally, the capability of this phone system to run across multiple devices like smartphones, touchscreens, and conventional laptops or desktops gives you a greater chance at increasing your over-all productivity gains, regardless of whether you?re in a two-person firm or a full-blown company that services hundreds of thousands.

Here are some scenarios that might help you figure out why the business SMS feature from RingCentral will be beneficial to your business:

• Lightning-fast response rates. Goods and/or service providers can give their customers the instant gratification that comes from receiving text messages quickly. Also, the presence of multiple communication platforms increases the chances of customers being contacted at their most convenient time using the most convenient means and vice versa.
• Consistent and professional appeal. A single business phone number for all voice calls, voice messages, fax messages, and now, text messages, can provide a better impression for a company ? both internally and externally.
• Efficient inter-office communication. Being able to send SMS across many departments can improve collaboration among colleagues and key partners in an organization. Most companies nowadays look for a unified communications suite which will allow them to ?connect? with stakeholders using all possible means or channels.
• Improved availability. The presence of different communication platforms essentially renders businesses to be available at all times, extending even up to out-of-office hours (if needed be). In addition, the ?portability? of a phone system affords people the ability to deal with business contacts in airports, beaches, or any other remote location outside the confines of a traditional office.

When RingCentral responded to the clamor for an efficient business SMS service, it has opened itself to more business customers and more opportunities, bringing forth a win-win situation for both the organization and its loyal subscribers. This forward-looking new SMS feature is anticipated to further extend the robustness of the company?s cloud telephone service to an even higher level towards that ultimate unified communication system a lot of companies have been rallying for.

Source: http://www.mizozo.com/tech/12/2012/11/ringcentral-woos-customers-with-business-sms-service.html

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