Trion Worlds Brings Rift To China

Game-maker Trion Worlds is revealing its global ambitions ? it just announced a partnership with Chinese Internet company Shanda to release Trion's online roleplaying game Rift in China. The game had a successful launch in the United States and Europe last year, supposedly bringing in $100 million in revenue. Trion CEO Lars Buttler says he sees Asia as the company's "next great frontier," one that he plans to conquer through the Shanda deal and another partnership to launch in Korea. In fact, Buttler says that across most financial metrics, the new agreement is the largest deal ever to license a Western game in China. (However, he declined to share those metrics.)

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