CTC to conduct road show 'Focus Canada ? India' from March 13?15, 2012 in Jaipur

Canada?s tourism marketing and promotion agency, the Canadian Tourism Commission (CTC), will conduct a mega B2B road show, ?Focus Canada ? India?, from March 13-15, 2012 at Fairmont Jaipur. 50 Canadian sellers including Provincial Tourism Boards, tour operators, hotels, lodges, attractions, besides 60 hosted Indian buyers will be attending the road show, which is planned to be set up as a platform to facilitate networking and interactions between the buyers and sellers. This information was revealed by Derek Galpin, MD, CTC China and India. Galpin also informed that the Commission has earmarked a sum of USD 3 million for promotions of destination Canada in India for the year 2012.

In addition to Mumbai and Delhi, CTC is also looking to expand their focus to cities like Bengaluru, Hyderabad, Chennai, Kolkata, and Amritsar. Speaking about the Commission?s decision to hold the road show in Jaipur, Galpin said, ?As most travel agents and tour operators in India are based in metro cities, we thought to organise our event at a city where the Indian buyers can stay away from their hometowns, and network. Last year, we had organised the road show in Goa.? CTC is aiming to set up the road show as an educative B2B platform. Besides Niagara Falls and Toronto, CTC is looking at promoting destinations like British Columbia, Monte Rio and Ontario.

Speaking about the increase in the promotion budget for the Indian market, Galpin informed that the CTC is concentrating on developing countries for promotions and marketing campaigns in addition to their traditional markets. ?Currently, we are focusing on India, China and Brazil and are diverting investment from core and traditional markets to these three potential markets where we see a continuous growth opportunity. In 2011, CTC had allocated USD 2.2 million for destination promotion in India and the budgets for India have been increased to USD 3 million for 2012,? he stated. He went on to mention that the CTC expects a 10 per cent year-on-year growth in tourist arrivals from India ? 135,000 tourist arrivals in 2012. In 2010, Canada witnessed 129,000 Indian tourist arrivals and 122,000 from January to October, 2011.

In keeping with its intent to increase promotional activities in India, CTC recently launched a consumer website for the Indian market - jannat.canada.travel. The website, besides offering information about the country, details packages by various tour operators offering tours to Canada. Speaking about the website, Gaplin said, ?CTC has been working in tandem with the Indian travel trade since we set up operations in India. However, we now believe that it?s time to interact with customers directly, and that's where the website comes in. The website mainly talks about different and unique experiences in Canada. Currently, the campaign on the website focuses on summer destinations.?

Source: http://www.travelbizmonitor.com/ctc-to-conduct-road-show-focus-canada--india-from-march-1315-2012-in-jaipur-15242

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